"Communication Evolution: A2P SMS Market Trends and Insights"
A2P SMS Market Overview
As per Maximize Market Research, a global business research and consultancy firm, the total global market for “ A2P SMS Market” was valued at USD 66.62 Billion in 2022, and it is expected to reach USD 84.18 Billion by 2029, exhibiting a CAGR of 3.43% during the forecast period (2023-2029)
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A2P SMS Market Scope and Methodology
To understand market estimations and growth rates bottom-up approach was used in the report A detailed analysis is conducted on the drivers, restraints, opportunities, and challenges of the A2P SMS Market. The revenue, financial standing, portfolio, technology adoption, merger and acquisition, joint ventures and strategic alliances of the top players in the market as well as their local market shares, are all included in the competitive environment for the A2P SMS market.
Regional analysis of the A2P SMS market conducted at a local, regional and global level. The competitive analysis is conducted to understand the growth models and strategies used by key players and also provides a detailed analysis of the dominant market share and penetration in the market. The report also offers information on the emerging regions that are expected to be major markets for the A2P SMS market.
The primary and secondary data sources with qualitative and quantitative analysis are used in the report. Primary research is conducted from questionnaires and telephonic interviews with market leaders, business owners, etc., while secondary research includes financial reports annual reports, white papers, etc. The report presented the SWOT, PORTER and PESTLE Analysis with the potential impact of macro-economic factors on the A2P SMS market. SWOT analysis is used to identify the threats and weaknesses of the market while PORTER is used to determine the competitive intensity of the industry in the A2P SMS Market.
A2P SMS Market Dynamics
A2P SMS is a significant channel for communication market enterprises to communicate with mobile users. Businesses utilise text messaging to alert customers of updates, which improves the user experience and leads to revenue development for the industry. SMS is also useful for generating leads, growing sales, and improving customer connections in a variety of industries, including BFSI, retail & eCommerce, travel & tourism, marketing, hyperlocal enterprises, and healthcare. A2P messaging is expanding and maturing all around the world, and it will continue to evolve as important participants face both long-standing and new problems. MNOs are progressively safeguarding their networks and identifying the issues that grey routes provide, while OTT messaging apps pose a new threat to MNO earnings.
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A2P SMS Market Regional Insights
The A2P SMS market is broadly segmented into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The Regional Analysis provides the A2P SMS market status of various countries included in the report. The report includes a thorough analysis of all the factors, market size, growth rate, and import and export in regions.
A2P SMS Market Segmentation
The platform sector held a revenue share of more than 65% in 2022 and would grow at a CAGR of 4.6% during the projected period. The widespread use of the A2P SMS platform in industries such as BFSI, travel and tourism, media and entertainment, and healthcare may be contributed to the platform segment's rise. With the messaging app, the A2P platforms give numerous product updates and promotions, particularly for small and medium-sized businesses.
Global A2P SMS Market, by Application (2022-2029)
• Authentication Services
• Promotional and Marketing Services
• Customer Relationship Management Services
• Pushed Content Services
• Interactive Messages
• Others
Global A2P SMS Market, by Components (2022-2029)
• Platform
• A2P Service
Global A2P SMS Market, by Deployment Mode (2022-2029)
• On-premises
• Cloud
Global A2P SMS Market, by Vertical (2022-2029)
• Banking, Financial Services, and Insurance
• Retail and eCommerce
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Others
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A2P SMS Market Key Players
1. Syniverse Technologies(US)
2. AMD Telecom(Spain)
3. Fortytwo Telecom(Malta)
4. CLX Communications(Sweden)
5. Ogangi Corporation(US)
6. Silverstreet(UK)
7. Tanla Solutions(Hyderabad)
8. Symsoft AB(Sweden)
9. Cybercomm(US)
10.Infobip(UK)
11.Route Mobile Limited( Mumbai)
12.Angkor Data Communication Group(Cambodia)
13.tyntec(Germany)
14.nexmo(Germany)
15.DIMOCO(Austria)
16.Vodafone Group Plc.(UK)
17.Bharti Airtel Limited(New Delhi)
18.AT&T(US)
19.Sinch(Sweden)
20.Comviva(Gurugram)
21.Bics(Belgium)
22.Tata Communications (Mumbai)
23.Genesys(US)
24.Global Message Services(GMS)(Sweden)
25.Monty Mobile(UK)
Key questions answered in the A2P SMS Market are:
- What is A2P SMS?
- What was the A2P SMS market size in 2022?
- What are the different segments of the A2P SMS Market?
- What growth strategies are the players considering to increase their presence in A2P SMS?
- What are the upcoming industry applications and trends for the A2P SMS Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the A2P SMS Market?
- Who are the key players in the A2P SMS market?
- What major challenges could the A2P SMS Market face in the future?
- What segments are covered in the A2P SMS Market?
- Who are the leading companies and what are their portfolios in A2P SMS Market?
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2021)
- Past Pricing and price curve by region (2018 to 2021)
- Market Size, Share, Size & Forecast by different segment | 2023−2029
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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